The New Aesthetic has something very exciting to it. But it also made me angry, as if I was spoiling my time with it. In this respect it seems to reflect the qualities of its subject. As I read in one of the many comments on one of the many blogposts: it took the guilt out of distraction.
Intuition is like a slow motion machine that captures data instantaneously and hits you like a ton of bricks.
— Abela Arthur
The New Aesthetic is not built upon a heap but upon a cloud of images. It’s a networked reflection, a distributed dialectic, patiently and full of confidence moving slowly towards something that will ’emerge’.
The New Aesthetic is old fashioned by using the image as its foremost vehicle. The New Aesthetic is old fashioned by using the flag and the name-banner as its landmark. But this makes it all the more contemporary. The New Aesthetic is a remediation of the rhizomatic.
The New Aesthetic is a collective wondering, a distributed drift. It takes the Web not only as a shared external memory, it becomes a shared and social cyberpsychogeographical wandering. It renders the rhizome into the real.
The New Aesthetic is not a scene or movement. It is a collective algorithmic query, a distributed Google Image Search. It’s a viral intuition.
The New Aesthetic is an inside-out panopticon. A faceless gaze into a mirror. Mise-en-abime, beyond the interface. It’s the melting of the silver backside of the mirror.
The New Aesthetic is the dissolution of the cultural interface. It’s the mirror-stage of the perpetual socio-technological momentum. It’s a blurring and glitchy foggy cloud.
The New Aesthetic is the birth of the last medium. “The true novelty is that it not refers for its meaning to other media at all. For our culture, such mediation without remediation seems impossible.” (adaptation of Bolter & Grusin) It’s the vaporization of the interface.
The New Aesthetic is our first true libidinal relation with the socio-techological body image. The New Aesthetic is a sociotechno-phenomenological experiment towards a socio-technological ontology.
The New Aesthetic is shifting our relation with technology from instinctive and animistic to intuitive and supernatural.