Tag Archives: design


Screen shot 2013-02-10 at 16.51.31
Superflux is an Anglo-Indian design practice: based in London, but with roots and contacts in the Gujarati city of Ahmedabad.
They work closely with clients and collaborators on projects that acknowledge the reality of our rapidly changing times, designing with and for uncertainty, instead of resisting it.
They are particularly interested in the ways emerging technologies interface with the environment and everyday life, and with proven experience in design, strategy and foresight, Superflux is in a unique position to explore the implications of these new interactions. Ultimately, they strive to embed these explorations in the here-and-now — using rapid prototyping and media sketches to turn them into stimulating concepts, experiences, products and services.

Audubon: real-size bird book

John James Audubon (April 26, 1785 – January 27, 1851) was a FrenchAmerican ornithologistnaturalisthunter, and painter. He painted, catalogued, and described the birds of North America in a manner far superior to what had gone before. 

Most remarkable is his book ‘Birds of America’ which depicts over 400 birds in a scale of 1:1. When a specific species such as the flamingo was to big for the book he just adapted the birds position to fit in.